Youtube provides resources for content creators to file copyright complaints, as well as respond to copyright strikes on their youtube account. This caused a huge backlash, and ultimately ended with the brothers not only giving up on the licensing effort, but abandoning their trademark applications as well (save their main Fine Brothers Entertainment mark.) You can read more on the issue here as well. They also attempted to trademark 'kids react', 'celebrities react' and other names. FBE attempted the trademark 'react' in the context of YouTube videos in an effort to license the concept out to other creators. However, the Fine Brothers looked to take their 'React' franchise a bit farther than the YouTube community seemed to be comfortable with. Their videos have reached a huge audience - for example, their video playing 90's music for teens has be viewed nearly 16,000,000 times: 'Development and production of television programs providing a website for entertainment purposes featuring videos in the nature of cooking shows' Fine Brothers Entertainmentīrother Benny and Rafi Fine are the guys behind the wildly popular 'react' videos like 'Teens React' and 'Kids React' as well as the ' Do They Know It?' series. While the channel began in Sept of 2010, the trademark filing for the name was dated August 2011. The trademark application is careful to caveat that no claim is being made on the exclusive right to use 'meal' apart from within the full name of the mark. The Epic Meal Time channel on youtube has, as of October 2020, about 7 million subscribers to its channel and has amassed just over a billion views of the videos. When discussing trademarks or servicemarks like this, it's always helpful to have some examples. Some Current Examples of Trademarked Channels Trademarks only prevent direct competitors from using your branding materials to mislead consumers. A trademark will not prevent the general public from using the slogan or logo. Trademarks do not protect content, but rather the way that the content is identified and promoted. Limits of Channel Name or Logo TrademarksĪ trademark will not prevent a competitor from creating videos that are similar to yours.

In order to register a trademark, you must prove that the name or logo is distinct and specifically associated with your channel. This is an important step in building a specific brand identity for your channel. A trademark will prevent another YouTube channel from using your name, slogan, or logo.

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